Our Vision & Mission

Alleena is an energetic facilitator and consultant who elevates people through simple, strategic, and actionable solutions. She loves motivating individuals and entities to express their inner brand through purposeful communication and results, while transforming individuals to flourish in their organisations.

Alleena founded Yellow Tree Malaysia to make business, branding and marketing accessible to all. Yellow Tree is founded on the mission of uplifting three core communities—refugees, indigenous peoples, and women—while providing training and consultancy services to corporations and MSMEs. The goal is to connect all communities and co-create meaningful impact.

Alleena is also the co-founder of Merawan a boutique consultancy specializing in facilitation and coaching services to alleviate leadership poverty. She is also an Associate Partner with a global consultant firm, Flow Group Malaysia and was an Associate with Acacia Blue, a strategic communications consultancy focused on sustainability.

Having spent almost a decade in Nestlé, Alleena developed extensive strategic knowledge in brand, marketing, innovation and sales management. She’s consulted numerous international and local consumer brands in banking, pharmaceuticals, oil and gas, telco, luxury, and start-up industries. She was an active driver in the areas of corporate mentorship for peers and management trainees that unleashed here interest in change management.

Alleena is an NLP (Neuro-linguistic programming) and Time Line Therapy® Practitioner, an area that supported her skills in human behaviour. Alleena is a HRDC (Human Resource Development Corporation) accredited trainer and a certified Virtual LearnCaster (VLC) arming her with cutting-edge skills to deliver interactive training online. With an additional certification in NLP Coaching, she is also driven to support individuals on their journey of self-development.

After residing for more than 25 years abroad, she received her Post Graduate Diploma in International Hotel and Tourism Management in the South of France and later an MBA with Cornell University in International Hospitality Management at ESSEC Business School of Paris.

Suyin has been a proud, long-time advocate and consultant for Design Thinking theory and implementation and has worked across a broad range of operational requirements, staff environments and industry sectors. With over a decade of experience Suyin is passionate about giving future generations a head start, teaching them vital skills in critical thinking, problem solving, innovation and adaptation which will be invaluable throughout their social, academic and professional lives.

Trained and certified in methodologies from both Stanford d.School and the Hasso Plattner Institute of Design Thinking, Suyin provides tailor-made methods and procedures to assist her clients achieve all manner of goals; developing and testing new prototypes and launches, troubleshooting existing products, managing relationships with international markets, providing a positive impact in underserved communities and much more.

Her extensive list of clients include top tier organisations from entrepreneurial startups and dedicated charities to blue chips and FTSE 100 listed corporations, amongst others Maxis, Fstep, Digi, INTAN, JKR, PDRM, BFM, MDEC, Maybank, Nestlé, Open Batches, Sime Darby and many more.

Outside of her coaching consultancy Suyin has also managed her own boutique food business, is a respected graphic designer, co-manages a skateboarding academy and is heavily involved in the social and impact entrepreneurship space.

Fathiyah Muen is an adept and accomplished Learning Facilitator and Transition Coach with a career spanning over two decades in the corporate world. She is known for her innovative use of experiential learning and interactive games to bring her classes to life and help her audience learn in a way that is both engaging and fun.

Fathiyah is a compassionate and creative coach who is deeply committed to helping clients find their voices and advance their careers. Her goal is to empower them to have better conversations, which will enable them to transition and progress to new heights of achievement and fulfilment.

Fathiyah has a wealth of experience in the field of learning and performance, with a track record of success in various industries and countries. She spent five years as a Learning & Performance Manager for FPG Oleochemicals, travelling across Asia to benchmark the best practices in the industry. She then spent two years developing high-potential talents and completing a competency model for a Malaysia regulatory agency, followed by two years in Jakarta where she successfully completed a Digital Performance Transformation project for a client.

Salveen is a life coach that guides individuals towards building self-growth and to transcend beyond life’s many stumbling blocks that have held them back from living their best life.  

She is a Certified Coach in Neuro-Linguistics Programming (NLP) recognized by the American Board of Neuro Linguistic Programming.

(ABNLP) & The Time Line Therapy® Association. She has successfully been working as a life coach for the past 6 years with individuals and larger groups of people through one-on-one coaching sessions, seminars and trainings. 

As a coach, she is a great example of fair “tough-love”, care and deep compassion – she knows how to push and be firm with her clients to be responsible for their own results. She is a much-sought after coach for her strong sense of intuition in terms of her client’s challenges alongside understanding the various layers of character and personality. 

Salveen begin her career in the field of taxation spanning over 12 years of experience in various positions in prominent medium and large corporate firms. Salveen holds a professional qualification as a Certified Public Accountant of Australia (CPA Australia) and a Chartered Accountant of the Malaysian Institute of Accountants. 

Salveen stepped out from corporate life to pursue her passion full time in coaching. Salveen is an advocate of change and aspires to leave a positive impact on each person that she coaches. She believes that every individual possesses the choice to improve themselves be it in the form of taking back control of their lives or healing from the emotional and mental blockages to achieve consistent growth that would lead to inner peace and happiness. 

Shawn is a facilitator and trainer who elevates people through thoughtfully-designed activities that invoke play, fun & deep reflection. His practical, research-based approach to adult learning creates the groundwork for participants to immediately apply their insights and learnings to everyday life.

Shawn is the CEO & Head of Curriculum at Tribeless — a training and consulting company that creates safe spaces for people to learn and practice empathy skills. They work with companies and schools to create a culture of empathy in their organization using The Empathy Box © – a proprietary facilitation tool that can transform any group conversation into an inspiring experience of connection. To date, they have empowered 6000+ people from 100+ nationalities across 6 continents to bring more empathy into their workplaces, campuses, communities, and lives.

Shawn is also the co-founder of Merawan, a boutique consultancy specializing in facilitation and coaching services to alleviate leadership poverty.

Rocyie Wong is a dynamic facilitator with a keen eye for visual storytelling and a passion for empowering individuals through creative expression. With a diverse background as a content creator, digital storyteller, and social media strategist, she brings a wealth of experience to her workshops.

Rocyie’s expertise spans across various digital platforms, where she has crafted impactful content through photography and videography, connecting with thousands of followers and inspiring communities across Instagram, TikTok, and YouTube.

Rocyie is not just a facilitator but a mentor who guides participants in transforming their ideas into compelling visual stories. Having created and executed numerous social media campaigns, podcasts, and digital content, she is adept at helping individuals harness the power of videography and photography to elevate their personal or business brand. Her workshops are tailored to empower participants with hands-on skills and creative insights, enabling them to create authentic content that resonates with their audience.

With a strong background in social media strategy and content curation, Rocyie has collaborated with brands and organizations to amplify their digital presence. Her approachable and energetic teaching style ensures that participants not only learn technical skills but also understand the art of storytelling through visuals.

Her achievements as a patient advocate and key opinion leader further underline her commitment to making a difference through digital platforms, where she has successfully raised awareness on critical social issues. Rocyie’s workshops promise to be transformative, equipping participants with the tools they need to create, inspire, and influence through the lens of a camera.

In a radio career spanning 16 years, Audrey Raj has interviewed and moderated discussions featuring international guests across the spectrum – from politics to business, sports and entertainment. 

Audrey is an Executive Producer & Presenter at Malaysia’s only premier business and current affairs station – BFM Media, where she focuses on news and interviews on all things entrepreneurship, business and tech. 

Audrey’s passion remains centred around people in organisations – with a specific focus on organisational development, culture and growth opportunities. 

As a moderator, emcee and host, Audrey has worked with prominent brands on stage and digitally like Volvo, Maxis, Touch ‘n Go and TM. She’s also worked with international entities like Adobe, Axios International, CPA Australia, and The New Zealand Government.

Audrey is Neuro Linguistic Programming (NLP) practitioner and Timeline Therapy practitioner. She is also a certified HRDC trainer and equipped with a Virtual LearnCaster (VLC), Certificate to deliver training and consultancy online.

Raja Muhazam aka Farid bin Raja Mukhtar holds a Masters in Intellectual Property for the National University of Malaysia. He is a sought-after IP consultant at Norunnuha Sdn. Bhd. with 15 years of experience with various multi-national, start-ups and dynamic international and Malaysian brands.

Farid has drafted over 130 Patent Documents and his specialisation is in Physics, Engineering, ICT, Green Technology. In his spare time, Farid continues to fuel his knowledge by taking on a PHD in Innovation at UPM and is a certified TRIZ (Theory of Inventive Problem Solving) Practitioner. 

Come on board and get your brand protected by Farid!