Our Mission

Alleena Abdullah

Brand & Marketing Lead, Business

Alleena Abdullah is a facilitator, consultant, and coach known for translating complex ideas into simple, strategic, and actionable solutions that drive both human and business outcomes. As the founder of Yellow Tree Malaysia, she partners with corporations, MSMEs, and underserved communities to strengthen communication, leadership, and brand clarity in ways that are both practical and […]

Grace Tan

Transformation & Life Coach Lead

As a Certified ICF (International Coaching Federation) coach, Grace Tan is dedicated to helping individuals achieve clarity, build authentic connections, and live purpose-driven lives. She specializes in life and relationships, purpose-driven entrepreneurship, and visual and personal branding. Grace’s coaching empowers her clients to connect deeply with their true selves and design lives filled with meaning […]

Iza Rahayu Md Nor

People Strategy & Behavioral Transformation Lead

Iza is a Certified Trainer and Master Practitioner in Neuro-Linguistic Programming (NLP), Time Line Therapy®, and Hypnotherapy, accredited by the American Board of NLP, Hypnotherapy & Time Line Therapy®. She holds three active board certifications: She also holds a Postgraduate Diploma in Human Resource Management and a BA (Hons) in Psychology and Economics from the University of Westminster, along with […]

Ariffin Buranudeen

Executive and Leadership Lead

Ariffin brings over four decades of rich and diverse experience across supply chain, manufacturing, transportation, and logistics – but what truly drives him today is giving back. Whether it’s coaching individuals, supporting organizations through transitions, or volunteering with causes close to his heart, Ariffin is passionate about sharing what he’s learned to help others grow. […]

Aizul Fazli Aka Lee

Creative Design Lead

With a Diploma in Communication and a Bachelor (Hons) in Instructional and Training from UiTM, he has been actively involved in the creative industry since 2011. Starting as a freelancer during his university years, he used this opportunity to sharpen his design and communication skills outside of the classroom, fueling a passion for creative problem-solving […]

Fathiyah Muen

Learning Facilitator Lead

Fathiyah Muen is an adept and accomplished Learning Facilitator and Transition Coach with a career spanning over two decades in the corporate world. She is known for her innovative use of experiential learning and interactive games to bring her classes to life and help her audience learn in a way that is both engaging and […]

Rocyie Wong

Digital Lead

Rocyie Wong is a dynamic facilitator with a keen eye for visual storytelling and a passion for empowering individuals through creative expression. With a diverse background as a content creator, digital storyteller, and social media strategist, she brings a wealth of experience to her workshops. Rocyie’s expertise spans across various digital platforms, where she has […]

Jenny Cha

Personal Image Lead

Jenny Cha is a bilingual trainer (Bahasa Malaysia & English) with over 24 years of experience in the corporate travel, event, and hospitality industry. A graduate of the University of Malaya, she has successfully designed, developed, and customized training programs tailored to the unique needs of her clients. Known for her fun, practical, and hands-on […]

Raja Muhazam Farid Raja Mukhtar

Intellectual Property Lead

Raja Muhazam aka Farid bin Raja Mukhtar holds a Masters in Intellectual Property for the National University of Malaysia. He is a sought-after IP consultant at Norunnuha Sdn. Bhd. with 15 years of experience with various multi-national, start-ups and dynamic international and Malaysian brands. Farid has drafted over 130 Patent Documents and his specialisation is […]

Jia Li, Fong

Strategic Development & Impact Lead

JiaLi works at the intersection of strategy, leadership, and human development, bringing a rare blend of commercial acumen and deep people-centred insight to her work. Over the past 18 years, she has built a career across multinational corporations, venture-building environments, and founder-led businesses throughout Southeast Asia, supporting organisations as they navigate growth, transformation, and uncertainty […]

Shila

Executive Assistant

Shila brings over three decades of experience in executive support, administration, customer relationship management, and event coordination across diverse industries. Having supported senior leaders including CEOs and executive management teams, she has developed strong capabilities in managing operations, stakeholder communications, documentation, reporting, and organisational systems.  Her experience spans corporate environments, technology, customer experience, and event […]