Alleena’s Journey: How It All Began

In 2020, amidst global turmoil and personal upheaval, I felt a profound calling to share my expertise in branding and business. The eerily quiet streets beneath my apartment echoed both the world’s pain and my own inner resolve. Faced with the decision to rejoin the corporate world or forge my own path, I chose the latter. Entrepreneurs were in need of guidance that was both relevant, affordable and actionable.

Within hours, I founded a company dedicated to supporting businesses of all sizes, determined to make a positive impact through business. In just a few months, community leaders and collaborators teamed up with me to impart knowledge, aiming to equip individuals with self-reliance, mental resilience, and fervor in their professional pursuits. Join us on this exciting journey to make Branding Accessible for All!

Back to the City: Taman Tun Dr. Ismail Edible Community Garden, Kuala Lumpur.

Business Advisory

Choose to Make an Impact Today. Every entity, big or small, is on a journey. We want to help you by offering meaningful brand and business solutions you can consider to make that impact authentic and sustainable.

Micro-Businesses

Branding is often misunderstood as a tool and process to assist entities with deep pockets.

Observing a new era of micro-entrepreneurs excited us; each one with a dream and passion to make a living during one of the toughest periods in human history.

Come and discover how we can help you.

Underserved Communities

Inspired by a book, Brand The Change which is championed by the founder of The Brandling, Anne Miltenburg, our Yellow Tree team is working with pillar partners and industry leaders to design a branding model for underserved communities.

Find out how you can be a part of our journey.

Corporate

Flow Group is our corporate advisory partner operating in 9 countries. We work with larger clients in projects focusing on organizational culture, leadership and talent development.

For more comprehensive and corporate-driven business services, get to know the team and what we offer.