E.A.T: Taste Of Borneo Conference – Empowering Rural Communities

E.A.T: Taste of Borneo Conference 2022, took place at the Borneo Convention Centre Kuching (BCCK) in October 2022 launched off with a session on ‘Empowering Rural Communities’.

Our founder Alleena Abdullah presented her input on ‘Cooking Up Entrepreneurial – Centric Brand’.

In her presentation, Alleena shared valuable solutions to real life issues faced by chefs and restaurateurs by using success stories from food and beverage case studies as well as best practices to enhance and elevate a budding entrepreneur’s journey.

Alleena strives to educate participants on how their brands can keep up with the ever-growing changes in the food industry.

Other Projects

Women & Children, Yellow Tree x Aiesec

Women & Children, Yellow Tree x Aiesec

In collaboration with AIESEC Sunway and Monash University, Yellow Tree Malaysia launched HERO, a programme where student trainers guided underprivileged children (ages 10–16) from Subang PPR to discover the power of personal branding and storytelling.  Through hands-on activities... Read more
Women, Yellow Tree x Tengah Island Conservation

Women, Yellow Tree x Tengah Island Conservation

Our journey with our curated programme NURI – Nadi | Usahawan | Rakyat | Inklusif began with a discovery visit to Tengah Island, where we listened, observed, and learned from the communities we aim to serve.   This first... Read more