Alleena’s Journey: How It All Began
In 2020, during a time of global and personal challenges, I felt a strong urge to share my expertise in branding and business. The quiet streets below my apartment reminded me of both the world’s struggles and my own determination to make a difference. Instead of going back to the corporate world, I decided to take a leap and start my own path. Entrepreneurs needed guidance that was practical, affordable, and relevant.
Within hours, I launched a company with a mission to support businesses of all sizes and make a positive impact. In just a few months, community leaders and collaborators joined me to share knowledge, helping others build self-reliance, mental resilience, and passion in their personal and professional lives.
Come be part of this exciting journey to make business and branding accessible for all!

Back to the City: Taman Tun Dr. Ismail Edible Community Garden, Kuala Lumpur.
Business Advisory
Choose to Make an Impact Today. Every entity, big or small, is on a journey. We want to help you by offering meaningful brand and business solutions you can consider to make that impact authentic and sustainable.

Micro-Businesses
Branding is often misunderstood as a tool and process to assist entities with deep pockets.
Observing a new era of micro-entrepreneurs excited us; each one with a dream and passion to make a living during one of the toughest periods in human history.
Come and discover how we can help you.

Underserved Communities
Inspired by a book, Brand The Change which is championed by the founder of The Brandling, Anne Miltenburg, our Yellow Tree team is working with pillar partners and industry leaders to design a branding model for underserved communities.
Find out how you can be a part of our journey.

Corporate
Flow Group is our corporate advisory partner operating in 9 countries. We work with larger clients in projects focusing on organizational culture, leadership and talent development.
For more comprehensive and corporate-driven business services, get to know the team and what we offer.