We dedicate our time and investments to support underserved communities with brand, marketing and entrepreneurial skills and collaborate with like-minded partners to provide affordable services that includes but not limited to strategy, creative development and execution. I’ve created simple brand models tried and tested for simplicity, comprehension and action.
Yee Kuat a gentleman from the Orang Asli Temuan community lives in Serendah, Hulu Selangor. We are working with Epic Homes to help Yee Kuat develop his own café brand – from strategy to hospitality operational efficiency. Along with Min Chia of The Other School we hope to assist them all the way to launch.
Here are learnings when we share brand and marketing knowledge with Yee Kuat:
Economic Empowerment: With improved business visibility and increased customer reach, they can boost their revenues and profitability.
Preservation of Culture and Traditions: Effective branding can help them to showcase their culture to a broader audience, thus promoting cultural preservation and diversity.
Community Development: By strengthening their marketing capabilities, these entrepreneurs can grow their businesses, subsequently driving the prosperity of their communities.
Building Confidence and Autonomy: It allows them to make informed decisions and strategize better for growth, hence reducing their dependence on external support.
Encouraging Innovation: It enables Yee Kuat and his community to identify new market opportunities, develop unique selling propositions, and find novel ways to engage customers.
Every time we work with Yee Kuat and his wife, we learn new concepts – most importantly the power of empathy and how we as professionals can share knowledge and design it to be more useful and relevant to underserved groups. It is not about donating, it is dedicating a significant portion of your business to a more sustainable world.
Do give a cheer or two to Yee Kuat, his wife and the community. We will keep you posted on our journey to launch!
