Brand & Marketing Management
Come and explore how we approach brand and marketing in a new era where authenticity and business sustainability matters. We’ve put aside theory and give you actionable plans.
Branding 101: Taking Action Now
Come and discover our impactful 3-day course to learn a new approach in developing your brand identity, and eventually your brand essence. We will not just leave you with theories, but will ensure that we share tried and tested frameworks to help achieve your business objectives.
- Brand Plans
- Brand Positioning
- Consumer Insights
Recommended Participant Profile:
- Brand and Marketing Managers and Executives
- Supporting Brand Departments
Driving Brand
Truth & Impact
Uncover Your Brand Truth To Drive Impact And Recognition For Your Business.
Helping businesses build strong brands rooted In their authentic message and reason for being, bringing clarity in their positioning and messaging, and expressing it in a compelling way through advertising and communications across all platforms.
Key Focus Areas:
- Brand Strategic Framework
- Brand Architecture
- Brand Identity
- Communications
Generating a Big
Brand Idea
You have a great product, resources and a successful brand but unsure on what to focus on when it comes to your business and marketing objectives. Come and discover our signature Big Idea programme to enhance your team to grow in the area of strategic brand thinking, brand positioning, competitive analysis and marketing execution skills.
This approach is a three full day face-to-face or virtual workshop aimed at harnessing and developing brand identity for your business through strategic brand thinking processes and a customised brand and marketing framework.
The objective is to facilitate and develop your current or new brand identity and blueprint to bolster its goals to market and eventually launch an actionable and measurable campaign.
Key Focus Areas:
- Strategic Thinking
- Brand Plans
- Brand Positioning
- Market Execution
- Marketing Analytics
Recommended Participant Profile:
- Heads of Departments
- Brand And Marketing Managers and Executives
- Supporting Brand Departments
Personal Branding: A Strategic Approach
Tired of hearing the same advice and training content promising you the best of personal branding? Come and listen to what we have; ours is a business approach.
While we acknowledge the vast amount of personal branding courses and gurus out there, we feel that there is a need to be more strategic and have a business-centric approach to personal branding. We developed a hybrid approach of coaching and consultancy that looks beyond the surface, and features a social media-centric aspect of personal branding.
Key Focus Areas:
- Strategic Thinking
- Brand Plans
- Brand Positioning
- Business Execution
Recommended Participant Profile:
- Heads of Departments
- Brand and Marketing Managers and Executives
- Supporting Brand Departments
Brand Portfolio Management
This approach proposes a variety of activities that are aimed at harnessing and developing brand identity for a business’ brand portfolio through strategic brand thinking processes and industry-relevant business models.
The objective of this programme is to enhance profitability through a brand and marketing lens for your business by reviewing your brand portfolio and current trends.
Key Focus Areas:
- Strategic Thinking
- Brand Plans
- Brand Positioning
- Market Execution
- Marketing Analytics
Recommended Participant Profile:
- Heads of Departments
- Brand And Marketing Managers and Executives
Consumer & Customer Insights | Persona Development
Customer insight is essential for the optimisation of your customer journey and to understand why they make the decisions they do.
Customer insights, or consumer insights, are an interpretation of trends in human behaviours that aim to uncover their underlying preferences, frustrations, and motivations. This understanding can increase the effectiveness and relevance of your brand’s products or services.
We can help you develop a detailed profile of your ideal customer, persona or as some call it, avatar. This approach encourages brand teams to analyse and review their target market objectively, through market data and industry trends.
Key Focus Areas:
- Strategic Thinking
- Brand Positioning
- Marketing Analytics
Recommended Participant Profile:
- Heads of Departments
- Brand and Marketing
- Managers and Executives
- Supporting Brand Departments
Like what you see?
Whether you are eager to learn more about branding or would like to be a part of the community working with underserved communities or a company needing brand and business services, we’d love to chat.
Connect with us!
